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Analyses Performed


180 analytical tests on 20 best-selling vitamin D supplements in the United States.
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Must-see Statistic


All 20 vitamin D supplements exceeded their claimed vitamin D3 content, averaging 23% over their stated label claims.
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Unconventional Wisdom


There is no established upper limit for variance from label claims for nutrients like vitamin D under US law. The only requirement is that these nutrients must be present at 100% or more of the value declared on the label.

Testing Summary

Labdoor analyzed 20 best-selling vitamin D supplements in the United States for vitamin D3 content, heavy metal contamination, and presence/absence of GMO events.

All 20 products exceeded their claimed vitamin D3 content, averaging 23% over their stated label claims. 6 of the 20 products exceeded their label claims by greater than 40%.

Additionally, all products recorded at least 1000 IU vitamin D per serving, significantly above vitamin D’s 400 IU Daily Value (DV) and its 600 IU Recommended Dietary Allowance (RDA).

All supplements passed their heavy metals and GMO assays.


Label Accuracy

Small bottle with magnifying glass 6 of the 20 products in this report exceeded their label claims by greater than 40%.

All 20 vitamin D supplements met or exceeded their claimed vitamin D3 content, ranging from +0 to +900.0 IU versus their stated label claims.

The average label variance in this testing batch was 23%.


Product Purity

Microscope All twenty vitamin D supplements tested in this batch passed heavy metal screens for arsenic, lead, cadmium, bismuth, antimony, and silver (below 1 PPM).

All products in this report were screened by Inductively Coupled Plasma (ICP)-based techniques for the presence of heavy metals. Samples of each product passed all six heavy metals assays, indicating that samples contained under 1 PPM (part per million) each of arsenic, lead, cadmium, bismuth, antimony, and silver compounds.


Nutritional Value

Fruits The Recommended Dietary Allowance (RDA) is set at 600 IU per day for most adults. For people over 70 years old, the IOM recommends an increased RDA of 800 IU per day.

Most vitamin D supplements tested in this batch recorded similar Nutrition Facts panels, with only minimal variation in calorie, fat, carbohydrate, and sugar content.

All products recorded vitamin D3 levels in excess of the Institute of Medicine’s (IOM) 600 IU Recommended Dietary Allowance (RDA) in a single serving, ranging from Nature Made Vitamin D3, which exceeded the vitamin D RDA by 66.7%, to Natrol Vitamin D3, which exceeded the vitamin D RDA by 383.3%.


Ingredient Safety

Caution sign Clinical studies indicate that toxicity is unlikely to occur at the 1000-2000 IU dosages of vitamin D commonly found in dietary supplements.

Three products – Vitafusion Vitamin D3 Gummy Vitamins, Source Naturals Vitamin D3, and Natrol Vitamin D3 – significantly exceeded their stated label claims, reaching vitamin D3 quantities at which two servings would exceed the 4000 IU per day Upper Limit (UL).

Even at these high doses; however, clinical studies indicate that toxicity is unlikely to occur. According to the National Institutes of Health (NIH), most clinical reports set a toxicity threshold of 10,000 IU - 40,000 IU vitamin D per day. The Mayo Clinic has noted toxic reactions after several months of consumption of 50,000 IU vitamin D daily.

Three products – Nature Made Adult Chewable Vitamin D, Trisorb Vitamin D, and Natrol Vitamin D3 – utilized sucralose (Splenda), an artificial sweetener, in their formulations. Sucralose has been suggested as a trigger of migraines in those who have previously suffered from migraines, but has shown no conclusive carcinogenic, reproductive, or neurological adverse effects in existing clinical research.

FD&C Blue No. 2 and FD&C Red No. 40 – both found in Nature Made Adult Chewable Vitamin D3 – have been linked to DNA damage and increased incidence of cancer in animal models. FD&C Red No. 40 has also been suggested as a cause of hyperactivity in humans.


Projected Efficacy

Line with arrow going up Every vitamin D supplement analyzed for this report utilized vitamin D3 (cholecalciferol) instead of vitamin D2 (ergocalciferol).

All products recorded at least 1000 IU vitamin D per serving, significantly above vitamin D’s 400 IU Daily Value (DV), set by the U.S. FDA, and its 600 IU Recommended Dietary Allowance (RDA), set by the U.S. Institute of Medicine.

Additionally, every supplement utilized vitamin D3 (cholecalciferol) instead of vitamin D2 (ergocalciferol). Vitamin D3 is expected to work more effectively in the body since it is the form of vitamin D that is already synthetized by humans.

Vitamin D’s most established function is that of promoting calcium absorption in the gut – which maintains adequate serum calcium and phosphate concentrations – promoting neuromuscular health and normal mineralization of bone.

In a clinical setting, vitamin D (in combination with calcium) is most often used to treat and reverse conditions resulting in thin, brittle, and fragile bones: rickets in children, ostemalacia in adults, and osteoporosis in older adults.

Research has suggested a variety of other biological roles for vitamin D, including modulation of cellular growth, immune function, and reduction of inflammation. Vitamin D is also thought to regulate – at least, partially - genes encoding proteins involved in cellular proliferation, differentiation, and apoptosis (programmed cell death).