WHY WE SELL PRODUCTS
One of Labdoor's founding values is that, first and foremost, we would be built for the consumer and funded by the consumer. This principle repelled us from many of the conventional funding sources for organizations like ours, including government grants and manufacturer support.
Early in our company's life, we developed the idea for a new consumer-focused business model, which we call "verified commerce".
Consumers would be able to vote with their dollars - if Labdoor was the best, most trusted source of product data and rankings, then consumers would start at Labdoor every time they needed to buy a product. Once they found the best products for them, we would offer them the easiest ways to purchase these products. And Labdoor would receive a portion of every dollar spent by consumers who purchased products on our site or through our affiliate links.
Labdoor launched our first "verified commerce" experiment in November 2013, and it quickly became the most popular feature on our site. Many thousands of people have purchased products through our site, supporting the testing of hundreds of new products.
It's a virtuous cycle - accurate data drives trusted information, which drives informed purchases, which drives more accurate data!